An intelligent business plan including an innovative website.

Business plans may take many shapes and forms. From a human or organizational perspective, they seek to advance the objectives of the business owner/directors, protect the interests of the shareholders/investors and employees while adding value to the communities around them - and ultimately the global economy.

The purpose of a business plan may vary depending on the desired outcome or objective - is it for seeking funding? Perhaps expansion plans? Or as a tool for the day-to-day management and operating of the business? Statistically it is mostly for funding, which is regrettable yet understandable; companies need financing - like living beings need sustenance.

Yet the business plan is a dynamic tool that goes beyond the convention of finance alone.

A good business plan will explain the nature of the business, its area and industry of operation, what problems it solves, its sustainability and plans for future growth.

Therefore it lends itself to a broad spectrum of proven strategies, trusted techniques, fundamental rules, good governance and dynamic theory drawn from a myriad of disciplines. These range from the most noble, archaic and ancient professions to post-modern, avant-garde, autonomous multi-skill sets.

A business is essentially a composition of the interactions between of internal forces [people, policies, technologies and procedures] and external forces [clients, competitors, economics, politics and geography].

None of these components are static. Your business plan should reflect that. Gone are the days of using static templates, monolithic analysis or simple, fixed percentages based on some external, overly simplified indicators.

Welcome statistical, technical, fundamental and sentimental analysis.

Used carefully, the above analytics describe where you are, determine where you could be, and define how to get there. A well-scripted, professionally-penned, articulate business plan is indeed a sight to behold. A dynamic, agile, self-regulating business plan is the next step in business evolution.

Imagine a digital business plan, stored online - that changes according to company objectives, socio-political or economic climate and/or new regulation?

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